We Brought Cool Fam Fest to New York City with Koolaburra, Piú Mas, and More!
It was an absolute blast partying with our pals on the East Coast! Last weekend, we our iconic #CoolFamFest to our favorite NYC hotel: The Standard, East Village. Tucked away in the property’s dreamy outdoor space, The Garden, Fashion Mamas hosted a cozy gathering alongside Fashion Mamas founder Natalie Alcala and FM ambassadors Zoila Darton and Carolyn Compres — all powered by Koolaburra by UGG.
In addition to gifting influencers Koolaburra’s bestselling fall footwear styles, the event featured complimentary welcome cocktails by Amaro Montenegro and Select Aperitivo, a mini vision board station led by FM founder Natalie’s son, Diego, and the debut pop-up of Piú Mas, which featured hand massages, wellness products, and a carefully curated selection of functional vintage wares! Our friends at Emilia George also hooked up sweet gift bags for all.
The day closed with a powerful #MamasMakinglt panel in which Natalie, Zoila, and Carolyn talked all things motherhood, career, and major life changes.
We couldn’t have asked for a better sponsor in Koolaburra (check out their latest fall-ready kicks here) and the chicest venue ever, The Standard, East Village (book a stay here)!
Where should we bring Cool Fam Fest next?