Meet Jane Daines: NY Mama and Co-founder of Lalo

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Jane Daines

“Be vulnerable about not knowing everything.”

What do you do and what led you to this career?

I am co-founder and Chief Product Officer at Lalo, a new baby goods company. Prior to this role, I worked for 6 years at Warby Parker managing product design and development. When I first graduated college, I worked as a consultant for several years doing project management work and I felt extremely disengaged with the work I was doing. This led me to make a career pivot to a product based company that made goods which I used within my daily life. Luckily I found Warby Parker which allowed me to learn how to make glasses, something I have been wearing since I was six. After learning the ins and outs of product development/production/sourcing/etc, I felt prepared to co-found Lalo where our mission is to create well made essentials for busy parents. My first two jobs, though extremely different, set me up with a great foundation for my current role.

What are the names and ages of your children?

Rose, who is 5 years old, and Luke, who is 3 years old.

What has been your biggest career achievement thus far?

Starting a company that creates products that are loved by parents (and babies)!

What is the most rewarding aspect of being a mother?

Watching my children become friends.

And what is the most challenging?

Figuring out how to support the emotions of a little person living in a big world.

What is your best advice for someone new to your industry?

Be vulnerable about not knowing everything and try to make friends as quickly as possible. Also, figure out the top trade show for your industry and be sure to attend. This show will be incredibly helpful as you figure out trends and key competitors in the space.

What is your best advice for a new mother?

Prioritize sleep! For you, for baby, and for your relationship with your partner.

What's next for you? Do you have any exciting projects coming up?

I am busy working on exciting new products that will further expand the Lalo universe! Follow us @meetlalo to get all in the inside scoop. :)


Follow Jane at @janedaines